SERVICES
Our services are available– on a long-term, short-term, or single-session basis – for organizations looking to enhance their image and visibility, and heighten their creativity. To guide corporations, government, and other professional organizations in their support of and involvement in their market, we facilitate strategic partnerships, as well as advising on customized marketing initiatives.
STRATEGY
No matter what phase your brand is in—you have the what, how, and why inside you. We just need to bring all this incredible value to the surface, and package it into a clear strategic direction that will define your position in the market and grow your business long-term.
BRAND
DISCOVERY
Every brand strategy begins with a deep dive to uncover key information about your business model and process. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We define what, how, and why so that the strategic direction and identity aligns with business goals and the needs of your customer.
Competitor Analysis
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
Target Audience
The better you understand and define your customers, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop specific buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the exact people you want to be speaking to succinctly with all your brand communication.
BRANDING
VOICE
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We help define a brand voice for you—a style, point of view, and personality. In addition, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
BRAND
MESSAGING
Your business needs concise and impactful brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page (which studies show is one of the most visited pages on a website). All of these brand statements allow you to work from the same playbook when defining strategies and tactics to grow your business.
CUSTOMER
JOURNEY
You have to understand the key stages of your buyer persona’s journey, from gaining awareness of your business to making an initial investment, and beyond. We identify guiding principles, tactics, and calls to action that will support the consumer’s needs at each step of the lifecycle. The mapping of this customer journey helps you define and develop content for each stage of the decision-making process. It ensures that their path leads to sales and retention.
All of the above branding services are critical to developing a lasting brand, before even thinking about the next phase: colors, fonts and graphics.
IDENTITY
No matter what phase your brand is in—you have the what, how, and why inside you. We just need to bring all this incredible value to the surface, and package it into a clear strategic direction that will define your position in the market and grow your business long-term.
BRAND
Naming
A great brand name starts a conversation and invites further inquiry. You have a solid business idea, product line or professional service offering, but need help developing the ideal company name. Our process produces a memorable brand name that becomes your unique signature but allows for growth and expansion in the market.
Logo
Design
Your unique brand identity needs to be recognized by everyone. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. Along with a beautiful logo, we will develop an identity system to include colors, typography and a pattern or icons specific for your branding.
Packaging Design
Not only does your product need to be stellar, but great package design has a huge impact on the success of your brand. Using the your brand guidelines, we will design a product package that excites customers and connects with them. Our brand packaging design solutions are simple, clear concepts that your audience will easily understand–with the wow factor you’re after.
Brand Style Guide
You need to ensure that your branding is used consistently throughout all communications and collateral moving forward. This guide nicely packages everything up and captures your branding so that it is understandable and scalable. Not to mention, it helps all team members stay aligned with who you are and why you do business. We document your brand purpose, voice, logo usage, identity system (colors, fonts, patterns), and application of brand identity across different areas.
Website Design
Great web design is fresh, clean and simple—and more importantly, it converts. The key to lead generation and conversion on a website is contingent upon helping people achieve their goals quickly and effectively. We create a delightful user experience for your audience, but with a focus on your business values and goals. Our responsive web design & development will ensure your business can be accessed from all desktop and mobile devices.
MARKETING
Regardless of the medium or distribution platform, content is still king. But it’s how you craft and promote your content that drives engagement and improves the performance of your brand.
SEO & Content Marketing
As we like to say, content is the new SEO. One of the most effective ways to increase brand awareness and generate relevant organic traffic to your website is relevant, optimized content. We always develop a comprehensive strategy to achieve positioning in search engine results. More importantly, we create content that speaks to your target customer and keeps them coming back for more.
Social Media Marketing
Savvy consumers frequently use social networks to make purchasing decisions—a whopping 74% of them! We determine how to better connect with your community through curated content, original thought, engagement, customer service, and paid advertising. This results in increased brand awareness and traffic to your website.
Email Marketing
Your customers want to hear more from you than you think! Email campaigns are one of the most successful online branding services for reaching customers. We develop a strategy for building your email list, execute email marketing campaigns, and craft the proper messaging to help leads through the customer journey.
Paid Advertising
Our highly optimized PPC campaigns using Google Ads and/or Facebook Advertising will bring high quality leads supported by data-driven targeting and A/B split testing. All advertising plans include strategy, setup, management and reporting.
In each of the above areas, we collaborate with you to identify business challenges and implement digital branding services specific to your brand.
CONSULTING
The consultant’s greatest value is bringing the change to the marketing department from restructuring and recruiting, to setting new strategic objectives and optimization plan for the client to execute .
Business Modeling
When we work with clients, whether it is building up on and developing existing ideas, or completely innovating a business model. Interestingly enough, despite most managers being aware of the vast amount of information about business modeling— many organizations still struggle and encounter difficulties in applying the model to their company
Organizational Strategy
Today's organizational challenges are multifaceted, requiring the use of data-driven, evidence-based approaches to understand key issues and craft the required solutions. Organizational Strategy practice helps clients define the right organizational choices to drive business success. Each organization is unique in its history, culture and strategy. We tailor our work to explicitly incorporate these dimensions.
Strategic Partnerships
To help clients accomplish their growth strategies, Strategic Partnerships offers a set of five reinforcing services for a full-scale strategic design and high-impact execution. The services also stand alone to support existing client plans and strategies.
Fundraising
Fundraising can provide you with supplemental funds that enhance what your comapny does and provide new opportunities for your growth. It can also benefit your community and supporting your passion. Besides the money, there are plenty of other reasons your group should fundraise.